Customer satisfaction Essay Example | Topics and Well Written Essays - 2000 words

Customer satisfaction - Essay ExampleAccording to Kotler (1995) customer satisfaction move best be defined as an individuals pleasure or displeasure resulting from comparing the outcome or performance of a result, with preliminary expectations about performance of the same product. Another definition which exemplifies customer satisfaction is provided by Stank et al. (2007). The scholars posit that customer satisfaction refers to consumers evaluation and perception of a particular service or product after purchasing and utilising it. Earlier definitions denote that customer satisfaction constitutes feedback provided by buyers about a service or a product after consuming it (Fornell, 1992 Oliver, 1981). As can be discerned from these definitions, customer satisfaction stems from a customers perception of the suitability of a product in comparison to actual experience after consumption. Cochran (2003) emphasises that customer satisfaction is a high subjective concept, since consum ers derive pleasure from commodities on the basis of discordant variables such as the price of the service/product, availability, and reliability, among other attributes.Judging from the various definitions and explanations of customer satisfaction, it is apparent that this concept bears immense significance to companies like Apple, which are soon competing within the global context. For instance, recognising customer preferences and product expectations ensures that the Company manufactures computers and computer peripherals that satisfy buyers. Accounting for customers taste and preference in computerised gadgets partially explains Apple, Inc.s success internationally. This is because customer satisfaction paves way for repeat purchases and heightened customer loyalty.Allbal (2011) points out that there is a wide variety of factors that influence customer satisfaction, since

Consider the ways in which actual readers may deviate from the role Essay

Consider the ways in which actual lectors may deviate from the role charge them as implied readers and why this happens. Make very specific and detailed reference to the texts and make use of quotations - Essay ExampleWritten by Chinua Achebe, it is regarded as the germinal novel within African literature. Achebe has said that he wrote his famous book, at least in get going, because of the anger he felt at being make to read Conrads Heart of Darkness and Carys Mister Johnson in colonial schools. The latter features a slavish African who adores his white boss so much that he is gladly shot to death by him. In the former, white men go insane because of the heart of the darkness revealed by Africa and Africans. In Things Fall Apart Achebe intends to speak to an implied reader who has read books similar to the ones he was made to read in high school. Achebe assumes a knowledge of Africa based upon books such as these, and then turns that knowledge on its head by giving the African vie wpoint.Colonization had a profound effect upon many parts of the now developing world. Formulated as part sparing expansion and part assertion of supposedly superior values and culture by mainly European countries, the effects of colonization were similarly varied. compound areas essentially became vassals of their colonial masters. Their economic riches were taken for the good of the colonists and old customs often subsumed within the changes brought about by European education of the elect and the attempts of missionaries to convert the local people to Christianity. Achebe is attempting to put the reader in the shoes of the Africans being influenced by these policies rather than, as is more normal within literature, in the position of the Europeans. In 1914, Lord Frederick Lugard, the governor of the British territories in Nigeria united areas in the North and South of the country into a single colony, thus creating Nigeria at a stroke. This was a common occurrence countries wer e essentially just drawn on a map with little attention paid to natural geographical, cultural or tribal boundaries. It also played into the idea that all Africans were somehow the same that is, primitive, innately stupid and dangerous unless treated with a carefully harsh hand. on that point were no differences in culture to the colonials eyes, or if there were, they were insignificant as the Africans were just natives first and members of individual and contrasting groups second.In Things Falling Apart the informant takes this tendency to see all Africans as a homogenous whole and turns it on its head. He suggests that Africans are almost as responsible for their lowly situate as the colonial powers because they essentially buy into the idea of their supposedly primitive nature. If Africans are not interested in their history and culture, then how can they pay colonial powers to be In the book an attempt is made to show native African culture as complex and sophisticated with various traditions that era back centuries. But this culture was essentially dwarfed and overwhelmed by unimpeded contact with Western culture. Take the example of the Oba leaders called Afins. Under colonialism their wealth tended to disintegrate because their economic system had changed so rapidly. They could no longer benefit from free labor and the chief was no longer allowed to impound properties. The Oba could not support large song of wives, children and servants. The Afins were often forced to shut down their large houses and to turn to ordinary work. Achebe argues that all too many Africans are willing to accept the European

Global Operations Management of Wal-Mart Essay Example | Topics and Well Written Essays - 1250 words - 2

Global Operations Management of Wal-Mart - Essay ExampleThe paper tells that ball-shaped supply chain care focuses on the process of planning and optimizing the different international and local processes of procurement, proceeds, and distribution. In order to manage the orbiculate or international supply chain in effective and efficient manner, it is required to integrate all supply chain partners in the overall process. Wal-Mart is operating in the industry of international retailing for a couple of years. The company has been in the business of providing different products and goods to the end consumers all over the world. Wal-Mart is known to be one of the largest retail organization in the global industry. Apart from different physical superstores and hypermarkets, Wal-Mart has also entered into the industry or electronic commerce by offering products through online retail stores. Wal-Mart has been able to create the warlike edge in the industry on the basis of considerably low prices. And for this, it has used efficient and effective supply chain strategies to increase the responsiveness of the global supply chain and at the same time increase the overall efficiency of the supply chain. Wal-Mart has been able to integrate different stages and partners of the supply chain unitedly with the help of different technological systems like Enterprise Resource Planning (ERP) system. The supply chain of Wal-Mart is more complicated because of the fact that it has to integrate different manufacturers in the whole process. For example, the lets consider the example of a simple detergent provided by the company. Production is about producing and manufacturing different products and goods. In reference to Wal-Mart, the main function of production is handled by different manufacturers and Wal-Mart focuses on the process of making these products

Retailing Advertising Analysis Essay Example | Topics and Well Written Essays - 2500 words

Retailing Advertising Analysis - Essay ExampleThe strong emergence of online communication among people in various regions of the world has made possible, the speech communication of services and products using the online platform as a communication, as well as a delivery media. This very factor has contributed in a great(p) way to the emergence of online sell where retailers and wholesalers can provide bulk delivery of products or individual delivery of products to clients or individual customers, who are located in different parts of the world. The virtual world of internet has literally played a major role in removing the geographical barriers existing in the natural world, and has helped in the value communication, value distribution as well as value delivery of the retail products by catering to the global audience. The emergence of online retailing has led to the development of new retailing formats like consumer to consumer format which has been made popular by online reta iling sites like eBay, dealdump, dealplus, etc. In this case, the product that is universe advertised is handcrafted jewellery items, which are designed and developed in India and is marketed by Indian fashions through their retail website www.indianfashionstore.in (Indian Jewellery, 2009). The handcrafted Indian jewellery mostly has the ethnic as well as traditional Indian themes and is catered mostly to the consumers living in UK. The target market for the products is mostly the female consumers of UK who are essentially falling in the age group of 18 - 36 years. The online retail website www.indianfashionstore.in acts as a window for displaying the multiple ranges of jewellery items online to customers around the globe. The political analysis of the market reveals that on that point are certain checkpoints in regards to dealing in jewellery business. The jewellery that is supposed to be trade in the UK market needs to be tried and true by the law and also has to have the labe l of hallmark in regards to its authenticity. Apart from that, import duty is also applicable for jewellery that is being imported in the UK market from Asia Pacific regions like India (Harris, 2011, p. 5) The economic analysis of the market reveals that the consumers are increasingly trying to squeeze their spending as the UK market continues to take in from the pangs of the economic crisis rolled out by the Euro zone. However, the consumers insists in acquire jewellery that is trendy and is bold in making the fashion statement for them, even in the troubled economic times. The social demand for the jewellery market in the UK region reveals that the modern woman who has the purchasing power parity are treating themselves to buying more jewellery for their personal use. Also, the trend of buying jewellery by men for the purpose of gifting to their significant partners is picking up in the UK market as well. Apart from these two segments, a large section of UK consumers are also hi ghly interested in purchasing jewellery which are affordable as per their budget and are highly trendy at the same time (Harris, 2011, p. 9). So, it is quite evident that the advertising of the India made jewellery products should highlight the hallmark issues firearm displaying their product to the intended target audience. Also the advertising needs to highlight the latest jewellery trends on the boundaries of

What Role Should Government Play In a Globalised World Essay

What Role Should Government Play In a Globalised World - Essay ExampleThis turn up stresses that the government of China in the light of the reforms brought about in the policy structure relating to sparing, social and technological development is also focusing on the optimal utilization of the natural resource base. Optimal utilization of the existing resource base would help the country gain the due potential in gaining economic and social developments in sustained manner. This paper makes a conclusion that the event of globalization has paved the way for the mutual development of both developing and genuine economies through the process of mutual interaction and the transfer of needed funds and infrastructural skills and expertise. With the gaining of needed know-how along with funding support through the gaining of foreign investments the countries are rear to grow and develop along the parameters pertaining to manufacturing, innovation, social and economic fronts. However t he government of different countries is required to incorporate changes in the policy and reform structures on such a note as would assist in the effective optimization of the opportunities gained in such a global climate. Herein focusing on the orbit of China the government of the region is found to bring about changes in the policy structure related to manufacturing, research and development functions and also related to beat back relations to contribute in the overall development of the social and economic situation of the region.

Basic Principles of Curriculum & Instruction Essay

Basic Principles of Curriculum & Instruction - Essay ExampleThe book consists of 5 chapters. Chapter 1 carries the title - What educational purposes should the school seeks to attain?. The chapter deals with specify appropriate discipline objectives. Tylers book was in 1949 and yet it was forward looking as he as was able to things at present generation in the light of was happening back then. In the book, he argued that learning could take place through the actions of the student. He thus said It is what he does that he learns, not what the teacher does (Tyler p. 63). This statement is still powerfully true up to time. Tyler therefore posited that the main player in learning is the student who wants to learn. He was in effect stating that the design of curriculum should be based on what the students does, his experience in the school and in the community.Chapter 2 is entitled How can learning experiences be selected which are likely to be useful in attaining these objectives? Thi s chapter deals with introducing useful learning experiences that would enhance learning. This proceeds from the premise that what had happened in the student in the process of learning is useful in developing further learning. If we equate it with modern times, it may amount to what the present curriculum requirement for reflective learning. These are observed in many curriculums until today which implies that the work of Tyler still finds application.Chapter 3 is entitled How can learning experiences be organized for effective instruction? The chapter deals with organizing experiences to maximize their effect on instruction. In this chapter, Tyler agreed with the wisdom of having to present experiences in a relevant and logical manner for understanding of the effective purpose of what were designed as educational objectives.

Biology as an important aspect of gender and sexuality Research Paper

Biology as an important aspect of gender and familiarity - look Paper Examplere considered to sport emerged from the ramifications of biology. Gender groups in the society segregated based on male and female divisions have long in use(p) the larger sections of the social sphere. These groups were observed in previous times to have carved out their social identities based on responsibilities and duties assigned to them by dearth of their biological birth. Thus biology is considered to have contributed to the construction of masculine and feminine ideals in society (Lewis, 2003, p.11-12). The division of social groups into such masculine and feminine characteristics to a larger extent is observed to cause the emergence of a patriarchal society, which in turn likes to dominate over the female bod. The female groups, owing to the occurrence of continuous oppression and due submission of their desires have started revolting to this. Further, with the rise in variant heterogeneous groups, the rise of homogeneous groups is also found to have grown up in a gradual fashion, demanding increased space in the social circles (Murrin et al., 2011, p.511). Society also observes the rise in feminine circles reflecting different demands to gain further potential in the male dominated society. This has led to the increasing politicisation of the social system constructed under the banner of gender patterns. Again, the rise in homogeneous circles like gays and lesbians have lead to further threatening of the existing heterogeneous groups pertaining to the male and females. Thus it is observed that the understandings of gender groups are being endeavoured to be segregated from its biological roots. In this light, the paper endeavours to understand that despite the attempts to segregate the study of gender groups from its biological roots, it is now considered worthwhile to return back to its biological base (Carver and Pikalo, 2008, p.168). An Understanding of the Current Debates made on Gender, Sex, Sexuality and Culture Gender as a concept has received much importance in the current era owing to the fact that it attentions in creating a separate identity for the sexes living in the society. It is often considered that biology has contributed a lot in creating this gender distinction and thus is conceived to be a natural factor. It is held that Biology alone determines the role the different sex groups needs to play in the society. provided it is also held that sex, biology and the nature at large work based on a continuum. They do not have any conflict betwixt them. The conflict arises in regards to their usage in the social context. In the social fervour the concept of gender takes a more dominating position than that of sexual dynamism as reflected in the domains of biology. Gender roles in the society have led to the creation of separate identity groups focusing on separate tasks to help the society progress. However in the changing world the portrayal of different advertisements reflect the change in the socio-dynamic relationships between the two genders as the feminist class rises to shoulder the responsibilities previously held to be the possessions of only their male counterparts. Yet again biology comes into front declaring that the priority of the female or the women class is to produce and come up the children and the men to work for running the family (Baines and Marrin, 2005, p.260). The issue of sex, gender